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     doc_id:   digital-enterprise-architecture/terminology-and-processes
     title:    Terminology and Processes
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### 2. Terminology: from IT architecture to digital architecture

Four concepts, appearing roughly a decade apart, each **incorporating** (not replacing) the previous:

```
┌─────────────────────────────────────────────┐
│ Digital Architecture (of ecosystems)        │
│  ┌────────────────────────────────────────┐ │
│  │ Enterprise Architecture (EA)           │ │
│  │  ┌───────────────────────────────────┐ │ │
│  │  │ IS/IT Landscape Architecture      │ │ │
│  │  │  ┌──────────────────────────────┐ │ │ │
│  │  │  │ IS/IT Systems Architecture   │ │ │ │
│  │  │  └──────────────────────────────┘ │ │ │
│  │  └───────────────────────────────────┘ │ │
│  └────────────────────────────────────────┘ │
└─────────────────────────────────────────────┘
```

| Era | Concept | What drove it | Scope |
|---|---|---|---|
| ~1980s | **IS/IT Systems Architecture** | Stakeholders hold different views of a system; systematic IS development spans layers from business to technical; each view/layer needs its own (integrated) modelling method | One system |
| ~1990s | **IS/IT Landscape Architecture** | Cost and complexity of whole IS/IT landscapes became visible; architecture management emerged as a systematic way to plan and realise landscapes | All systems in an organisation |
| ~2000s | **Enterprise Architecture** | Enterprise-wide architecture management as the means to **business–IT alignment**; business processes, capabilities and models became central; EA as a discipline for holistic business management | The whole enterprise, business included |
| ~2010s–20s | **Digital Architecture of Ecosystems** | Holistic architecture beyond a single organisation → business-ecosystem perspective; digitalisation of whole business and operating models; continuous deployment and evolution of digital services | Networks of organisations |

**Business ecosystem** (Moore, 1996): the unit of analysis is no longer the firm but the network — suppliers, customers, complementors, competitors, and digital platforms. **Coopetitors** blur the organisational boundary: organisations that compete and cooperate simultaneously (an airline alliance; two banks sharing payments rails). Once the boundary blurs, you cannot architect only up to your own edge.

**Practical upshot:** "digital architecture" is not a rebrand of EA. It's EA plus (a) the ecosystem beyond the firm's boundary and (b) the assumption that architecture is continuously evolving rather than periodically redesigned.

---

### 3. The five architecture layers

The organising spine of the whole course.

| Layer | What lives here | Guiding question |
|---|---|---|
| **Goals & Strategy** | Enterprise strategy, goals, objectives | What to do, and how to do it? |
| **Business** | Business processes supporting the strategy, operational organisation, value delivery | How does the organisation actually operate? |
| **Applications & Systems** | Applications supporting the business; business functions implemented in information systems | What software realises the business? |
| **Data & Information** | The organisation's information — *"the fuel that drives the processes"* | What does the organisation know, and where does it live? |
| **Network & Infrastructure** | Technical components (servers, networks) and technology (platforms, clouds) supporting the IS | What runs it all? |

Notes:

- The layering is a **dependency and motivation stack**, not an org chart. Each layer exists to serve the one above and is enabled by the one below.
- Course slides order it Goals → Business → Applications → Data → Infrastructure in the visual, but Data & Information is conceptually cross-cutting: every layer produces and consumes it.
- This maps onto TOGAF's **BDAT** — **B**usiness, **D**ata, **A**pplication, **T**echnology — with Goals & Strategy corresponding to ArchiMate's Motivation and Strategy layers. †
- New Zealand's Government Enterprise Architecture is a live public example of a framework built on this idea: <https://www.digital.govt.nz/standards-and-guidance/technology-and-architecture/government-enterprise-architecture/>

---

### 4. Architecture as a process: baseline → target

#### 4.1 The three-step spine

> **(BASELINE) ──── transition ────▶ (TARGET)**

| Step | Question | Work |
|---|---|---|
| 1 | Find out where you are | Business modelling · current data & applications · issues |
| 2 | Work out where you're going | Goals · requirements · target-state modelling |
| 3 | Plan how to get there | Roadmaps · project initiation · transition planning |



#### 4.2 Transformation vocabulary (Week 2)

The four terms sit at different points on the baseline→target arrow, and mixing them up is the classic early error:

```
   Trigger                    Transformation Capabilities              Benefits
      │                                  │                                │
      ▼                                  ▼                                ▼
 [ Baseline ] ────────── Transition / Transformation ──────────▶ [ Target ]
                    ▲
                    │
              Drivers ('where to? why?')
```

| Term | Definition | Test |
|---|---|---|
| **Trigger** | The specific event or realisation that *started* the initiative | A moment in time. "What happened that made them act *now*?" |
| **Driver** | The ongoing condition or force motivating the change — 'where to? and why?' | A standing state of the world. Doesn't go away when the project starts |
| **Transformation capability** | The knowledge, skills, processes and culture the organisation **developed and used** to transform itself successfully | Something the organisation had to *become able to do* in order to change |
| **Benefit** | The realised value at the far end | Only meaningful after the target state exists |

A trigger is a *spark*; a driver is *fuel*. "Margins slipped 4% over two years" is a driver. "A board member said the business is run by systems" is a trigger.

#### 4.3 Three directions of transformation

Most architectural transformation initiatives follow one or more of these, positioned on an internal↔external axis:

```
 internal focus ◀─────────────────────────────────────────▶ external focus

  Streamlining /        Reorganising the IT          Digitally transforming
  enhancing internal    landscape to increase        interactions with
  operations           efficiency and agility        external clients/customers
```

Cross this with a second axis — **incremental ↔ radical** (limited to extensive change) — and you get a simple 2-D map for classifying any case study. The W2 cases are best read as points on this map:

| Case | Likely direction | ❓ Confirm against your own case reading |
|---|---|---|
| Australian Retailer | internal ops / IT landscape | ❓ |
| USAA | external (life-event integration) | ❓ |
| LEGO | external + business model | ❓ |
| Hummel | external (omnichannel) | ❓ |
| DBS | all three, in phases | ❓ |

#### 4.4 Three approaches to architecting

| Approach | What it means | When it fits |
|---|---|---|
| **Full organisation architecting** | A complete architecture approach across the enterprise | Large-scale, well-resourced, long-horizon |
| **Targeted architecting** | Architecture for a project in one business or ecosystem area | Most real projects — and the model for the Coffee Co. assignment |
| **Architecting as a way of doing things** | Architecture *principles* applied in all BA and implementation work; architectural *thinking* across business and IT | The BA's default mode — no formal EA function needed |


#### 4.5 What EA is claimed to be good for

Three cited sources, three angles:

- **Niemi & Pekkola (2020)** — benefits of EA in organisational transformation.
- **Ahlemann, Legner & Lux (2021)** — a resource-based view: EA supports the management of both IS *and* the business, including "cleaning up the mess" left by *n* years of no architectural oversight.
- **Saleem & Fakieh (2020)** — business support splits into **external competitive advantage** and **internal agility**.

Worth holding a sceptical thought here: EA benefits are notoriously hard to attribute, which is why the literature keeps producing benefit taxonomies rather than effect sizes. Useful for a critical reflection paragraph.

---
